Four-i Blog

31st October 2016

Themed marketing

Sometimes you see an advertisement and it makes you smile, occasionally laugh out loud even. But does that make you respond or make it memorable for […]
24th October 2016

Pre-suasion (part 2)

Last week’s four-i, summarising Professor Cialdini’s new book ‘Pre-suasion’, generated a lot of interest so here’s some further insights from his lecture at the London Business […]
17th October 2016


I first met Professor Robert Cialdini 14 years ago when we worked with him and his team to develop the “Principles of Persuasion” training and marketing […]
10th October 2016

Indivisible Plan

In February 2017, I’ll be running my first “Indivisible Life” (IL) workshop. This course is based on the book I’ve been writing for the last 5 […]